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Saudi Arabia ‘Ready for Action’ as Countdown Begins to 2018 ‘Saudia’ Ad Diriyah E-Prix Festival of Fun

08 Dec 2018

Journalists tour the Formula E street circuit created for the race, which takes place in a week’s time.

Saudi Arabia ‘is ready for action’ – on and off the track – as it counts down to the biggest festival of racing, music, entertainment and culture ever staged in the Kingdom, with just one week to go before the three days of Formula E fun gets underway.

His Royal Highness Prince Abdulaziz bin Turki AlFaisal Al Saud, Vice-Chair of the Saudi Arabia General Sports Authority; His Royal Highness Prince Khalid bin Sultan Al Faisal Al Saud, President of the Saudi Arabian Motor Federation; and Carlo Boutagy of race promoter CBX gave journalists a very special tour of the Ad Diriyah track, soon to be the battleground for 22 Formula E drivers from 11 teams competing in what will be the season opener for the ABB FIA Formula E Championship.

Prince Abdulaziz told journalists: “Formula E in Saudi Arabia feels very real today. In just a few days, the world’s most modern motorsport will thrill crowds here in the heart of Saudi Arabia at this stunning UNESCO heritage site which honours the Kingdom’s past.

“That is amazing in itself but take a look at what has been created off the track, the ambition of this partnership to bring the ‘Saudia’ Ad Diriyah E Prix to life is nothing short of inspiring. Remember, this isn’t just a single race, this is the biggest festival of sport, music, entertainment and culture the Kingdom has ever seen, including six huge global acts performing here for the very first time.

A variety of packages are on sale at http://fiaformulae.com/Ad-Diriyah, with tickets for race day starting from SAR395 and ranging up to SAR10,000 for super luxury VVIP packages. Entrance to the venue is by ticket-only.

Media were taken around the 2,495-metre track, comprising of 21 turns, with the existing road network upgraded to meet demanding Federation Internationale de l’Automobile (FIA) standards to allow Formula E racing to take place safely. This work was also performed in close collaboration with UNESCO and the Diriyah Gate Development Authority to ensure that Ad Diriyah’s heritage is conserved for future generations.

In another innovation, organisers will encourage ticket holders to ‘relax and leave the car at home’. In keeping with Formula E’s commitment to sustainability, its races around the world encourage fans to use public transport.
Inspired by that, single day and three-day Grandstand ticket holders can benefit from a ‘Park & Ride’ service, which will operate from King Saud University. Shuttle buses will operate from a number of locations across Riyadh with pick-up points at Al Faysalaih, Narcissus Hotel, the Hyatt Regency, Four Seasons, Fraser Suites, Holiday Inn Al Maydan, Holiday Inn Olaya, Aloft hotel, Burj Rafal Kempinski Hotel, Sheraton Riyadh Hotel, Executive KAFD Hotel, Movenpick Riyadh Hotel, Mariott King Saud Rd Hotel, Double Tree by Hilton Hotel, Panorama Mall and Riyadh Park Mall.

Prince Khalid bin Sultan Al Faisal Al Saud, President of the Saudi Arabian Motor Federation, said: “In keeping with other Formula E races around the world, we’ll be encouraging ticket holders to take advantage of the ‘Park & Ride’. Cars trying to get to Ad Diriyah without specific access will not have access and will be directed to use the public ‘Park & Ride’. So, relax, leave the car at home, and leave the driving to us.”

CEO of CBX, the Official Promoter of the 2018 ‘Saudia’ Ad Diriyah E-Prix, Carlo Boutagy, said it would be an event for all. “The concerts will be the first totally unsegregated events held in Saudi Arabia as it continues its journey towards a modern, inclusive Saudi Arabia under Vision 2030.

“The 2018 ‘Saudia’ Ad Diriyah E-Prix will bring people together, every member of the community, and we’ll have something to delight all ages, whether on the track or the activities off it.”

Tickets can be obtained from http://fiaformulae.com/Ad-Diriyah.